Lou said that it is a good idea to maintain the relationships developed with the media. It is easier to maintain these relationships then to build them from scratch.
Liam has been in touch with Susan Mackie, Scouts Canada's staff Director of Communications, regarding the press kit. Liam, George, and Lou will complete the kit.
Lou indicated that press badges should be sent to the city editors prior to the event and that other badges should be on hand at the event. Lou said that a phone number should be sent to the media outlets so that they can get their questions answered.
Tony offered to write an article for the Leader magazine about the event.
Stephen Murdoch of OEB International put out a press release about the event.
Bill C. has been in touch with Darryl Day of Cogeco TV. They will do a story featuring current interviews and clips from the WJ'55 film. This will air in early September.
Lou suggested opening a media office in Niagara Falls BP House. This could be staffed by a volunteer, perhaps from the Niagara College Journalism School, who would answer questions over the phone.
There will be an on-site media desk at the unveiling. Ted has arranged for the Central Escarpment Council's display to form the backdrop for this. The committee hopes to put the media desk near the entrance to Fort George and will clear the location with Ron Dale.
Liam and George R. will put together a media kit. It will include a copy of the program, background information about Scouting, a CJ'07 brochure, and a copy of the DVD.
The budget includes money for advertising.
Al, Willard, and Tony will work on contacting local WJ'55 participants.
Lou advised the development of a media plan including weekly stories starting in mid-August. CJRN Radio in Niagara Falls and CKTB Radio in St. Catharines both have community event listings that could be used. The committee should not overlook the Buffalo newspapers. There will need to be an on-site media desk where members of the media can get background information and ask questions. As well, there will need to be a media contact in the week leading up to the event to handle questions.
Lou has visited Penny Coles of the Niagara Advance. They are interested. Lou will arrange meetings with various other local newspapers for June 13.
Lou suggested collecting newspaper clippings and making a booklet. Politicians like to see that events they are connected with receive favourable coverage. Lou also suggested that there be a media table at the unveiling of the plaque. The table should be staffed and have a press kit with information and backgrounders on various aspects of the event.
Ted will arrange a delegation to Niagara-on-the-Lake City Council, hopefully for Monday, June 13.
The Niagara Advance would like an article for an issue in May. The Niagara Parks Commission has many great photos of the Jamboree that could be used.
Bill C. is working with Lou Cahill of OEB International on a media release. Lou will broker a meeting with the managing editors of the St. Catharines Standard and the Niagara Falls Review. Bill C., Tony, and George will go. Lou said that it is important to build and maintain relationships with the media outlets. Every Canadian Press affiliate sends all their stories to the Canadian Press, which decides what stories will go on the national news wire.
Bill C.'s contacts Northern Ireland have found the article he wrote in 1955 when he returned from the Jamboree.
Generating interest in the event may attract the attention of TV, such as the local Cogeco TV or a day-of broadcast by a show like Canada AM.
Ted will find out what the article deadline is for upcoming issues of The Leader magazine.
Penny Coles of the Niagara Advance is happy to take human interest stories and would like photographs. The paper has a special rate for advertisements from non-profit associations.
Bill C. and George will see if they can arrange for a notice of the event in the Niagara Region's tourist information publication.
Bill L. will arrange for a post office box in Niagara-on-the-Lake for the commemoration and will check it.
It was observed that the committee needs a person to work publicity contacts to build momentum for the event. Scouts Canada may have access to various media contacts through their Jennifer Austin, their public relations staff member.
Bill C. emphasized the importance of recognizing individuals and organizations that assist in making the event a success.
George and Doug will work with Bill C. on writing some vignettes about the experiences of WJ'55 attendees for use on the web site and in print publicity.
George suggested contacting the both the provincial and federal heritage ministers. Other contacts include the Honourable Jim Bradley, MPP for St. Catharines and Minister of Tourism and Recreation; Walt Lestewka, MP for St. Catharines; and John Maloney, MP for Erie-Lincoln.
Bill noted that the 50th Anniversary is a unusual opportunity for Scouts Canada to market itself. The event can be used to generate general interest in Scouting. It can help to get across the message that Scouting is far more than just fun. The skills and values ones learns in Scouting last a lifetime. The challenge is to get people to see the event as more than just a reunion for attendees, but truly a celebration of Scouting for everyone.
Ted will follow up with Tyler Arrell and Ross Francis regarding getting the work out internationally. The Boy Scouts of America had the largest contingent next to Canada's. Their National Eagle Scout Association may be able to assist in locating WJ'55 attendees. Brochures about the event could be distributed through Kandersteg International Scout Centre, which hosts 10,000 Scouts from around the world each year.
It is important that the committee soon publish a position paper of two to three pages describing who we are and what we are trying to accomplish. John has offered to review the copy. The position paper serves as the basis for getting the message out about the celebration. George and Tony will work together to get this written by the end of October.
Tony is following up with the Scouts On Stamps Society International. He will discuss with them creating a souvenir stamp cover and cancellation. Ted will contact Murray Fried regarding spreading the word among the Badger's Club.